According to a report from New York University’s Tandon School of Engineering, the president’s reelection campaign has poured $3.2 million into Facebook ads in the state since July 1.
President Trump responds to Democratic presidential candidate Joe Biden during the first presidential debate on Tuesday, Sept. 29, 2020. (AP Photo/Morry Gash, Pool)
The NYU Tandon Online Transparency Project, which monitors online ad-spending, was built by computer science and engineering teacher Damon McCoy and doctoral student Laura Edelson.
Nationally, the president has invested $59 million in Facebook ads since July, while Biden has spent $39 million.
It is unclear whether the campaign will continue to do so as the president is treated for COVID-19 at Walter Reed National Military Medical Center.
The former astronaut is the third-highest political ad spender in Arizona. His opponent, incumbent Republican Sen. Martha McSally, has spent a fraction of that amount at just over $281,700.
As the Biden campaign has ramped up digital and television ad spending – even following the first presidential debate this week – the Trump campaign has attempted to parry, buying out critical space on YouTube’s homepage.