RALEIGH, N.C. (WECT) – A new North Carolina law will require ticket sellers, such as Ticketmaster and SeatGeek, to display upfront the full price of a ticket, including fees, for live events happening in state, according to an announcement from Attorney General Josh Stein.

Per the release from the Attorney General’s Office, the new rule was included in Senate Bill 607.

“Hidden fees have long been a frustration in the live show industry,” the release states. “Major ticket sellers would lure people in by displaying a low initial price and then increasing the price at checkout with hidden fees that would dramatically increase the total price.

“Meanwhile, sellers that displayed the full price up front would lose out on sales because consumers would be tricked into buying from a seller displaying a lower initial ticket price. Now, in addition to displaying the full price up front, ticket sellers must also disclose the existence and amount of each fee before a transaction is completed. A violation of these requirements is an unfair and deceptive trade practice that can be pursued by the Attorney General’s Office.”

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