• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • WATCH NEWS
    • WHAT’S ON FOX
  • ABOUT
    • Meet Our Team
      • Our Journalists
      • Sales & Programming
      • Job Openings
    • Contact WSFX
      • Sales & Programming
  • Welcome Home
  • Go With The Pros
  • Medically Speaking
  • Wilmington Eats

Fox Wilmington WSFX-TV

Wilmington, NC | Local news Weather and Sports

  • Local News
    • Unsung Heroes
      • Nominate an Unsung Hero
  • Coronavirus
  • Local Weather
  • National
  • Sports
    • Carolina Panthers
    • Panthers Game Schedule
  • Politics
    • NC Voter Information
  • Health
  • MORE…
    • Entertainment
      • What’s on TV?
    • Technology
    • Science
    • Lifestyle
    • What’s Happening Wilmington

Dyson kills electric car project as not ‘commercially viable’

October 10, 2019 By Gary Gastelu

Dyson, the company known for its high-end vacuums and other luxury appliances, is canceling a $3.1 billion electric car project because it can’t figure out how to make money from it.

(Dyson​​​)

Founder James Dyson announced the news to employees on Thursday saying he “simply can no longer see a way to make it commercially viable.”

Dyson has vast expertise with electric motors and batteries, but apparently couldn’t turn that into a workable business model for a Range Rover-size utility vehicle it had been planning to produce in Singapore and sell throughout Asia (and then beyond).

(Dyson)

Diagrams of the vehicle were revealed in May, two years after the project was formally announced. Dyson was developing the car in secret at a former airfield in England.

Many electric automakers, including Tesla, have struggled to turn their vehicles into profitable endeavors due, in large part, to the high cost of the underlying tech.

All is not lost, however. According to Autocar, Dyson plans to see the investment through and continue to develop some of the technology, with an eye toward either incorporating it into other product lines or licensing it out.

Filed Under: Lifestyle

Primary Sidebar

 

Follow Us On Facebook



TRENDING NOW

Here’s your chance to give back on #GivingTuesday

Alabama TikTok star confirms son killed in shooting, calls on followers to find answers

NHC lays out plans for trails and transit improvements in new website

Webb calls out ‘pop culture princess’ AOC over SCOTUS impeachment push: ‘Do your job’

Arizona lawmaker says she armed herself with scissors during riot by abortion protesters

Colin Kaepernick’s agent dismisses Warren Sapp’s criticism of Raiders workout

Footer

PUBLIC FILE INFO

Individuals with disabilities who have questions about the content of our public file or website may contact Isabella Gano by phone at
(910) 343-8826 or by email at Isabella.gano@foxwilmington.com

 
 » WSFX FCC Public File
»EEO Report
»Closed Captioning

 

  • Home
  • WATCH NEWS
    • WHAT’S ON FOX
  • ABOUT
    • Meet Our Team
      • Our Journalists
      • Sales & Programming
      • Job Openings
    • Contact WSFX
      • Sales & Programming
  • Welcome Home
  • Go With The Pros
  • Medically Speaking
  • Wilmington Eats

 

  • Local News
    • Unsung Heroes
      • Nominate an Unsung Hero
  • Coronavirus
  • Local Weather
  • National
  • Sports
    • Carolina Panthers
    • Panthers Game Schedule
  • Politics
    • NC Voter Information
  • Health
  • MORE…
    • Entertainment
      • What’s on TV?
    • Technology
    • Science
    • Lifestyle
    • What’s Happening Wilmington

Copyright © 2022 · American Spirit Media LLC · WSFX TV · Wilmington NC · Terms of Service · Privacy Policy