It’s shaping up to be a big year for Cheetos.
You know how you’ll be eating a bag of Cheetos and you get that cheesy residue on your fingers? And then you want to tell someone about this phenomenon but are at a complete loss of words for how to describe this thing that has been happening to people since Cheetos were first released in 1948?
Well now you don’t have to worry, because Cheetos has given it a name!
The dusty-cheese byproduct of eating Cheetos that consumers, for decades, have sometimes described as “Cheetos fingers” (a description that even has its own Instagram hashtag) now has an official term: Cheetle.
“Cheetle” is defined as “that orange and red dust symbolic of true Cheetos fandom,” according to a press release from Frito-Lay. In a sentence, for example, the word “Cheetle” could be used thusly: “My hands have Cheetle on them,” or, “Did you stain my shirt with Cheetle?”
It rolls off the tongue as easily as Cheetle does after sucking it off your fingers.
But wait — there’s more. To celebrate this newly coined term, Cheetos is rolling out a brand-new product just covered in Cheetle. For the first time ever, the beloved brand will be making ready-to-eat popcorn “that has been infused with Cheetle.”
“The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long,” said the director of marketing for Frito-Lay North America.
“We’ve seen the way Cheetos lovers don their red- and orange-dusted fingers like a badge of honor, and we’re always looking for ways to help them step up their snacking game,” said Brandi Ray, senior director of marketing, Frito-Lay North America. “The only way to truly take popcorn to the next level is to add the iconic Cheetle, the cheesy dust that will entice Cheetos fans to snack on this popcorn all year long.”
The finger-staining popcorn will be available nationwide in both Cheddar and Flamin’ Hot flavors.